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Sir Richard Branson’s original airline, Virgin Atlantic, tapped C3 to design and produce an upper-class event celebrating 20 years of non-stop service between Los Angeles and London.

  • Hosted exclusive celebration at the rooftop of the upscale London Hotel in Hollywood, guests presented mock boarding passes and were greeted by uniformed Virgin Atlantic flight attendants
  • A custom catering menu celebrated London and Los Angeles themes: included fish and chips, miniature shepherd’s pie and an L.A.-style taco stand
  • British beer experts from Royal Clayton’s English Pub, served up 20 British beers — (one for each anniversary year)
  • Created cheeky-titled signature cocktails: Pond Hopper, Cabin Fever, Sunset Sipper and Suite Dreams
  • Authentic premium aircraft seating pods gave attendees the “in-flight experience,” showcasing the comfort and luxury afforded to both the business and upper class traveler
  • Incredible details included vintage English scooters for fun photo ops and expertly crafted floral arrangements with Virgin Atlantic model airplanes
  • Secured a rare acoustic performance by The Pixies’ Frank Black

“A bash full of brand associations Virgin intends to promote: service, quality, style, and, well, the U.K.

BizBash.com