Multiple large-scale media, corporate and influencer events to celebrate the inaugural flight to each new destination
Since the airline’s LAX to NYC route launch in 2008, C3 has been tapped to support Virgin America’s PR + Brand event team leads to produce the arrival airport and evening events of most of the major inaugural launch events for the growing airline
Virgin America’s events team puts together multiple media events in one day for each First Flight Activation including those C3 works with the airline to produce:
Wheels Down party and press conference on the tarmac or gate in the destination city
Intimate cocktail party with investors and corporate contacts mingling with Sir Richard Branson
Large-scale influencer event featuring celebrities, DJs and rock stars
Work successfully with airport authorities, airline security, airport police and fire departments and other high-level security departments to develop a security plan to safely host events on active tarmacs, airport gates and other high-security locations
Work with Virgin America’s PR + Brand event teams to develop event design in order to maximize opportunities for event visuals, including celebrities and local dignitaries, Virgin America aircraft and on-theme, customized branded elements
Work with Virgin America team to incorporate bespoke elements designed to boost social media content and media coverage:
Celebrity photo ops, step and repeats, digital photo booths
Location-themed cocktails and hors d’oeuvres
Collaborate efficiently with brand agencies and event partners
Location scouting with Virgin America’s events team
Influencer marketing and guest list generation
Implemented eco-friendly paperless guest check in system
CLIENT
Virgin America
OUR ROLE
LOCATION SCOUTING, CUSTOMIZED EVENT & SECURITY PLANNING, LARGE-SCALE EVENT PRODUCTION
CITIES
NEW YORK CITY, TORONTO, CHICAGO, DALLAS, BOSTON, NEWARK, FT. LAUDERDALE, PORTLAND, PHILADELPHIA, LAS VEGAS, SEATTLE, ORANGE COUNTY
“It’s brilliant,
Christine! Just brilliant. Well done!”
– SIR RICHARD BRANSON, Virgin Group Founder at the private Willie Nelson concert and influencer event (Dallas-Fort Worth First Flight: “Cowboys, Cattle and Champagne” – December 2010)
