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  • Partnered with Grow Marketing to generate ideas that would build buzz, excitement and engagement around the remodel and re-opening of the brand’s flagship on 34th and Broadway
  • Pitched and negotiated with 34th Street Partnership and NYC Department of Transportation to brand the Herald Square and Greeley Square public plazas with branded market umbrellas, tables, chairs and street barricades
  • Hired, trained and secured permits for a team of Broadway-trained singing and dancing brand ambassadors to engage consumers and distribute 10,000 recyclable branded totes, stickers and coupons on flagship store re-opening weekend
  • Executive produced Grow’s award-winning BE Bright NYC Studio, a 3-month long in-store event series that engaged thousands of participants
    • Portrait Studio: custom photo booth with portraits simulcast on a Times Square jumbotron
    • Community Art Wall
    • Tips & Toes Studio: complimentary colorful nail decals and artful shoe lace changes
  • Executive produced InStyle magazine’s fashionista influencer in-store shopping event
  • Amplified social media with trending hashtag #BeBrightNYC
  • 10+mm imp. via Herald Square and in-store branding

“This is the first time in the history of Herald Square that a corporation has successfully been able to brand the public plaza. C3 had a great idea and helped us craft a terrific partnership.”

Jerome Barth, Vice President, Business Affairs, 34th Street Partnership